The Athletic Family's Grocery Guide: exactly what to stock your kitchen with, how to build your athlete's plate, and how to meal prep it — Coach Kelsey's simple 4-part fueling system, on one printable guide you can take to the store.
On your phone, your tablet, or printed on the fridge
"I think the hardest thing when it comes to fueling my athletes is finding foods that they will eat. They are extremely picky and then end up undereating."
Kelsey H. · Sports parent, Clutch Day survey"The most frustrating part about fueling my athlete is time and not knowing what is the right thing to fuel them."
Nikki T. · Sports parent, Clutch Day survey"Knowing what and how to help my daughter eat what she needs when she needs it. I have done a lot of research but haven't quite seemed to get it all figured out."
Genesis U. · Sports parent, Clutch Day surveyPicky eaters. No time. No clear answer on what's actually right. Here's the part almost everyone misses: the game is won or lost at the grocery store. If the right food is in the kitchen, fueling gets easy. If it isn't, no amount of nagging fixes dinner at 9pm after practice.
of athletes who join our program aren't eating enough for how hard they train.
Verified across Clutch Day athlete intakesThe exact staples lists — protein, carbs, fats, produce, pantry, and electrolyte staples — laid out so you can screenshot them and take them straight to the store. No more guessing in the aisles.
What your athlete's plate should actually look like — carbs, protein, fats, and colors — so they understand it themselves instead of you policing every meal.
How to prep the foods you just bought so busy weeks don't turn into drive-thru weeks. Simple prep, not a Sunday cooking marathon.
Snack combos, grab-and-go options, and the extra tricks Kelsey teaches her athletes for chaotic mornings, travel days, and non-stop seasons.
Also included: the companion mini course, where Kelsey walks you through exactly how to use the guide so your athlete actually sees results — not just another PDF that sits in your downloads folder.
Some of the programs where Clutch Day athletes have gone on to compete. Logos indicate athletes' affiliations, not endorsements.
"This was made and created for the athletes who want to keep nutrition simple, but actually want to take steps to improving — understanding what a protein and carb and fat is, how to build your plate, and what to stock your kitchen with to be successful."
"I think a lot of times people think that cooking and grocery shopping have to become like a full-time job — when in reality, it doesn't. We can do simple, simple things that make it really easy to stick to fueling your body."
— Coach Kelsey Poulter, Founder, Clutch Day
"As a parent... You have made it very user friendly and very simple for even a 12 year old to be able to understand and implement."
Kaila · Jordan's mom"It really helps me pick out dinner, breakfast... I'm a picky eater, so it's easy to go in and pick a meal."
Zooey · Clutch Day athlete"The first one who could not gain weight gained 5 pounds the first week and 4 the second."
Kaden's grandmother · Football family"His energy level and stamina has gone way up. He left the soccer field... and said he had enough energy to do another game."
Tanya · Liam's mom, soccerEvery dollar you spend on guides today can be applied toward a Clutch Day membership — annual, or credited against your first month of monthly — for the app that builds your athlete a personalized daily fuel plan. Try the guide first; if you ever want the full system, your purchase counts.
One trip to the store with the right list changes the whole week. Grab the guide, stock the kitchen, and let the system do the nagging for you.
