2,400+ athletes coached·1.2M+ athlete community·Instant digital download
The Athletic Family's Grocery Guide

Fueling your athlete shouldn't feel like a full-time job.

One trip to the store with the right list changes the whole week. Coach Kelsey's 4-part fueling system gives you exactly what to buy, how to build the plate, and how to prep it — on pages you can take straight to the store.

Instant download · Mini course included · Every dollar applies toward the app later
41 pages 7 take-to-the-store checklists 9 Performance Plate builds 1 mini course included
Clutch Day

Watch Kelsey walk you through it.

86 seconds. The whole system, in her words.

Sound familiar?

We asked 751 sports parents what makes fueling their athlete so frustrating.

"The hardest thing when it comes to fueling my athletes is finding foods that they will eat. They are extremely picky and then end up undereating."

Kelsey H. · Survey response

"The most frustrating part about fueling my athlete is time and not knowing what is the right thing to fuel them."

Nikki T. · Survey response

"I have done a lot of research but haven't quite seemed to get it all figured out."

Genesis U. · Survey response

Picky eaters. No time. No clear answer. Here's what almost everyone misses: the week is decided at the grocery store. When the right food is in the kitchen, fueling gets easy. When it isn't, nothing fixes dinner at 9pm after practice.

97%

of athletes who join Clutch Day aren't eating enough for how hard they train. Verified across our athlete intakes.

What's inside

Four parts. Grocery-store simple.

The Performance Plate layout page

01Learn the foundation

The Performance Plate: what your athlete's plate should actually look like — carbs, protein, fats, and colors — so they understand it themselves instead of you policing every meal.

Pantry staples checklist page

02Stock your kitchen

Seven staples checklists — pantry, protein, carbs, fats, produce, electrolytes, freezer. Screenshot them and take them straight to the store. No more guessing in the aisles.

Quick prep checklist page

03Prep like a pro

A one-hour Sunday setup — not a cooking marathon — so busy weeks don't turn into drive-thru weeks.

Easy snack packs page

04Real-life tools

Lunchbox builder, snack packs, label-reading cheat sheet, travel and tournament tips, and the fast-food options that don't wreck the week.

The Athletic Family's Grocery Guide

  • The full 41-page printable guide — yours forever
  • 7 take-to-the-store staples checklists
  • The Performance Plate method + 9 example builds
  • Weekly prep system, snack packs, travel + fast-food tools
  • The companion mini course, taught by Kelsey
$19 one time · less than one drive-thru run
Instant accessDelivered by email in minutes
Yours foreverDownload it, print it, keep it
Keeps working$19 applies toward the annual membership
What exactly do I get?
The guide as an instant digital download (printable — take it to the store), plus the companion mini course where Kelsey shows you how to use it. Access arrives by email right after checkout.
Will this work for my kid's sport and age?
Yes. It's built for youth and competitive athletes — especially growing athletes who are serious about their sport. Stocking a kitchen, building a plate, and prepping food work the same whether they run, swim, or play ball.
My athlete is a picky eater. Will this help?
Picky eating is the #1 frustration parents tell us about. The guide gives you a wide menu of staples and combos so your athlete picks from foods they'll actually eat — instead of you short-order cooking every night.
Is this a meal plan?
It's the layer before a meal plan: what to buy, how to build a plate, how to prep it. If you later want personalized daily plans that adjust around games and practices, that's the Clutch Day app — and your $19 applies toward the annual membership.
Do I need the Clutch Day app?
No. The guide stands completely on its own. The app exists if you ever want the full personalized system, and your guide purchase counts toward it.
Coach Kelsey Poulter holding the Grocery Guide
From Coach Kelsey
"I think a lot of times people think that cooking and grocery shopping have to become like a full-time job — when in reality, it doesn't. We can do simple, simple things that make it really easy to stick to fueling your body."
Kelsey Poulter · Founder, Clutch Day
2,400+Athletes coached
1.2M+Community
30+Countries
College programs where Clutch Day athletes compete

Some of the programs where Clutch Day athletes have gone on to compete. Logos indicate athletes' affiliations, not endorsements.

Real families

What happens when the fueling clicks.

"As a parent... You have made it very user friendly and very simple for even a 12 year old to be able to understand and implement."

Kaila · Jordan's mom

"It really helps me pick out dinner, breakfast... I'm a picky eater, so it's easy to go in and pick a meal."

Zooey · Clutch Day athlete

"The first one who could not gain weight gained 5 pounds the first week and 4 the second."

Kaden's grandmother · Football family

"His energy level and stamina has gone way up. He left the soccer field... and said he had enough energy to do another game."

Tanya · Liam's mom, soccer

Make fueling one less thing you have to worry about.

Grab the guide, stock the kitchen, and let the system do the nagging for you.

Instant download · Applies toward the annual membership